AS Media Studies Coursework Design Brief
The project that we had to complete for AS Media Studies was to construct 4 pages of a music magazine. We were able to decide on the genre that the music magazine would cover and also the target audience that we would cater for.
This project involved many tasks to help us to decide on some of the design choices that we made and the things our audience was interested in. We researched into the representations and codes and conventions involved in magazine production and made decisions on whether we would follow these designs or subvert them.
We also created an online survey which we spread around online to gain valuable quantitative information about our target audience.
We analysed existing magazines that were similar to our own in genre and audience to check various techniques like the mode of address used and the structure used. We also conducted focus groups involving members of our audience in order to gain their input in the form of qualitative information about how we should structure our magazine and how it should look so we could create the ideal product for our chosen audience.
We also did lots of preparation in order to construct the magazine pages in the form of contact sheets, rough designs and flat plans.
After the preparation phase we then began construction on the final magazine pages and using all of the research and planning we had performed we were able to construct them with our audience and existing magazines in mind.
One of the stages of the construction involved having to take photographs to use for our own pages and so this is where looking at existing examples and doing lots of planning helped us to create good images that would either follow conventions like the male gaze theory and hyper reality or to subvert conventions.
After the construction phase of the project we had to complete a large scale evaluation of the project as a whole in the form of seven questions. Each question focused on either different areas of production or different stages of production and helped us to evaluate the project effectively.
All of the work that we have produced will be presented in the form of this online blog and through file sharing systems.
This project involved many tasks to help us to decide on some of the design choices that we made and the things our audience was interested in. We researched into the representations and codes and conventions involved in magazine production and made decisions on whether we would follow these designs or subvert them.
We also created an online survey which we spread around online to gain valuable quantitative information about our target audience.
We analysed existing magazines that were similar to our own in genre and audience to check various techniques like the mode of address used and the structure used. We also conducted focus groups involving members of our audience in order to gain their input in the form of qualitative information about how we should structure our magazine and how it should look so we could create the ideal product for our chosen audience.
We also did lots of preparation in order to construct the magazine pages in the form of contact sheets, rough designs and flat plans.
After the preparation phase we then began construction on the final magazine pages and using all of the research and planning we had performed we were able to construct them with our audience and existing magazines in mind.
One of the stages of the construction involved having to take photographs to use for our own pages and so this is where looking at existing examples and doing lots of planning helped us to create good images that would either follow conventions like the male gaze theory and hyper reality or to subvert conventions.
After the construction phase of the project we had to complete a large scale evaluation of the project as a whole in the form of seven questions. Each question focused on either different areas of production or different stages of production and helped us to evaluate the project effectively.
All of the work that we have produced will be presented in the form of this online blog and through file sharing systems.
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