To attract my audience I have used a wide variety of
different techniques and theories within my magazine pages.
One of the easiest
to discuss and easiest to employ within the pages is the idea of an additional
incentive. On the front cover of my magazine I have used an eye catching
earpiece that is distinctly separate from the main magazine offering the
incentive of free downloads of the latest chart hits. This works extremely well
as an additional incentive because it directly relates to the fact that I have
created a music magazine but it also connects us directly with the audience as
free downloads of music is something that my audience are very much used too as
shown by my audience research which found that the second most popular choice
for music listening preferences was through downloads and first was through
electronic devices which is why the additional incentive caters for both
downloading onto an electronic device or onto a computer. To attract the
audience I not only used an eye catching ear piece design I also offered an
incentive that is within my audience’s best interests and this also promotes
synergy because it requires the audience to interact with the magazine website
to gain their incentive.
Another way that I attracted my audience was by taking
advantage of Maslow’s theory of the hierarchy of needs. Maslow believed that
one of our human needs was to have dreams and aspirations that we follow but
are unlikely to succeed in achieving. To take advantage of this idea I have
presented an ideal figure to my audience on the front cover of my magazine that
they would aspire to. I created this figure by giving them characteristics that
are desirable to members of my audience as I have discovered in my online
survey that most of my audience aspire to be famous and look up to famous
people including many famous musicians and so by presenting the figure of
Aftermath I am catering to one of their needs by showing them that this dream
is a possibility because Aftermath started out in a position that is created to
be exactly like their own so this gives them hope and so encourages them to buy
my magazine because they wish to know all about this figure so they can become
rich and famous just like them.
I have also attracted my audience by following aspects of
the uses and gratifications theory in creating my magazine. I have included aspects
of all the different parts of this theory as I am informing my audience of the
latest music news, I am providing an entertaining thing to do by making the
magazine interesting to them, I am giving them conversations to have with
friends through the provided information and therefore increasing social
interaction, I am providing a small escape from the realities of the world and
the stresses of the day and finally I am giving them a level of personal
identification through the artists presentation.
Another way that I have attracted my audience is by using
them directly as a source of how to structure and create my magazine. When
doing research in the early stages of my magazine creation I asked my audience
for their input on how my magazine should look in the form of a focus group and
I adopted many of the ideas that they suggested so by using them as a source of
information I will be attracting their attention as the magazine is made in a way
that should appeal to them.
My usage of buzz words on the front cover of the magazine
has also led to me attracting my audience as I have provided words like “latest”
or “Number 1” on my cover to encourage readers to buy the magazine and attract
their attention as my magazine is making bold claims that will attract their
attention.
Attracting an audience in today’s society is far more
difficult than it used to be and this because my audience has become fragmented
making it difficult to attract the attention of the masses but by attacking
with a multiplatform approach hopefully this can be overcome as through
websites, online subscriptions, TV adverts, online ads, various websites and
social media sites I should be able to attract their attention.
Moving on to the second part of this question, I addressed
my audience through a mode of address that I felt was suitable for usage in a
magazine for them. I tried to adopt a friendly conversational tone when talking
to them in the magazine but at the same time I did not use any colloquialisms
that would mean that other age groups may not understand what is being said. I
also tried to keep the grammar and the words that I used to a basic level as my
audience may not understand complicated words. So I tried to address my
audience in a way that would seem friendly but not complicated while still
staying open to others age groups.
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